Systems e-learning doesn't have to be boring

We created an exciting product for ASOS

10 January 2018 | Laura Donoghue | , ,

When I was asked to write a course for ASOS, I thought – great – I’ve spent hours and hours trawling through their website for my outfits. They have everything from a “going to tea with the parents” outfit, to a “going out-out” dress. You need an outfit, they’ve got it. But when I found out the e-learning was going to be systems based, I was a bit gutted. Even as an Instructional Designer, I feel the dread of a systems course approaching like everyone else does. They’re hard to get excited about because they can be pretty boring… but not this one. I decided to make this one different.

ASOS screen grabWe tried to stay away from the standard systems e-learning as we know it isn’t the most interesting way to learn. So to do this we made the course colourful and snappy, allowing the learners to take in small pieces of information at a time. Everything was interactive; learners could select areas to find out its use or any changes that occurred from the recent upgrade. By adding characters and a friendly tone, we lifted the mood. We offered a ‘click-by-click’ replica of the system to show some of the more tricky areas in action, so people could learn processes at their own pace. The important thing for this e-learning was to show people the system in an environment where they could have a play and not affect any live orders. Because let’s be honest, how would they be able to explain an impending shipment of multi-coloured t-shirts without arm holes to their boss?

screen gram organogramOnce we were done with the e-learning, ASOS were really happy with the end result. Along with life like scenarios, we created little ‘Did you know?’ bites. These usually contained things like best practice methods or cheats for the system. This really helped give it a friendly but informative tone. By the end of the process we finished with a really interesting course, that was accessible to a wide range of roles at ASOS – and it was still systems based.


Who’d have thought it?